Geoffrey Moore | Mark Cavender | Michael Eckhardt | Philip Lay

Join us as we discuss current topics in high-tech marketing

Blogs by the Chasm Institute Team & Colleagues

Managing Director, Chasm Institute LLC
Apr 2017

Winning with Innovative New Tech Products -- or Tech Services

Winning with Innovative New Tech Products -- or Tech Services

Most successful intro’s of innovative products or services -- into key target markets -- have been driven by a myriad of factors: disciplined approach, great timing, flawless execution, etc.  Yet many other breakthrough solutions … often 70-80% ... fail within 6 to 12 months of launch.  What then, might account for the different outcomes?  Certainly, the products/services themselves might not have been well considered or engineered, but in many cases, it was the disruptive nature of the products that led to their downfall -- a downfall that might have been prevented with a more systematic and market-centric approach.



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Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.


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