Geoffrey Moore | Mark Cavender | Michael Eckhardt | Philip Lay

Join us as we discuss current topics in high-tech marketing

Blogs by the Chasm Institute Team & Colleagues

Mar 2014

The Tornado in SaaS B2B Apps - Experiencing the Agony and the Ecstasy

The Tornado in SaaS B2B Apps - Experiencing the Agony and the Ecstasy

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Last month I posted an article titled “Landgrab Economics – Making Sense of the Facebook-WhatsApp Deal” to try to explain, among other things, the wild valuations and bewildering events that occur in consumer-focused cloud businesses that are in mass-market hyper-growth mode. My specific objective with regard to the Facebook-WhatsApp deal was to help readers judge whether the deal made sense, particularly at the outsized valuation involved.



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Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.


Apr 2016
Chasm Institute Announces Initial Release of ChasmPlaybook

Today Chasm Institute announced the initial release of ChasmPlaybook, a native application Read more ...

Sep 2014
Chasm Institute Honored with Brandon Hall Excellence Award

Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall 

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Aug 2014
Chasm Institute Mentors Intel "Make It Wearable" Finalist

Intel today announced the finalists in its "Make It Wearable" program, highlighting 10

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