Geoffrey Moore | Mark Cavender | Michael Eckhardt | Philip Lay

Join us as we discuss current topics in high-tech marketing

Blogs by the Chasm Institute Team & Colleagues

Jan 2014

Crossing the Chasm: What's New, What's Not? Pt. 1

Crossing the Chasm: What's New, What's Not? Pt. 1

B2Bb2b2cb2cbusiness modelcloud computingConsumercrossing the chasmdistributionfour gearsmarketing

This post originally appeared on LinkedIn InfluencersFollow Geoffrey Moore on LinkedIn.

January 28 is the publication date for the third edition of Crossing the Chasm. As with the second edition, i have worked hard to preserve the original argument largely intact. The big change is all new case examples referencing companies who crossed the chasm sometime in the past two years. This should make the book a bit more accessible to the current generation of entrepreneurs and perhaps a fun reread for those looking for a refresh.



Key Topics


Here's Our Point of View

What's Yours?



Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.


Apr 2016
Chasm Institute Announces Initial Release of ChasmPlaybook

Today Chasm Institute announced the initial release of ChasmPlaybook, a native application Read more ...

Sep 2014
Chasm Institute Honored with Brandon Hall Excellence Award

Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall 

read more ...
Aug 2014
Chasm Institute Mentors Intel "Make It Wearable" Finalist

Intel today announced the finalists in its "Make It Wearable" program, highlighting 10

read more ...


Keep Informed

Stay informed about webinars, speaking engagements, blogs, and news about Chasm Institute. We promise to keep your information private and will never sell it or give it to anyone.