Resources

Webcasts | Tools | Templates | Frameworks | Books | Media

Ways to make your team even more effective

WEBCASTS

WEBCASTS

Our webcasts are practical and informative. Learn key concepts based on Geoffrey Moore's books plus our practical experience of working in hundreds of client engagements.

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Frameworks

Frameworks

Frameworks provide a guide for making critical decisions. Our frameworks include:.

  • The Hierarchy of Powers
  • The Category Maturity Life Cycle
  • The 9-Point Strategy Checklist

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Tools

Tools

Tools provide a practical way of bridging the gap between frameworks and their application to a specific client business issue. 

  • Life cycle placement
  • Discontinuity analysis
  • Go-to-market programs

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Books

Books

Our work is based on a solid foundation of Geoffrey Moore's best-selling business books:

  • Crossing the Chasm
  • Escape Velocity
  • Dealing with Darwin
  • Living on the Fault Line
  • Inside the Tornado

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Templates

Templates

Download our templates to give you a head start in developing strategy:

  • Customer scenario development + scoring packet
  • Scenario rating worksheet

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Media

Media

Read what the media says.

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Leverage our resources to make your team smarter.

Our frameworks and tools will help them make better decisions.

CONTACT US

Parallax

Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.

RECENT NEWS

12
Apr 2016
Chasm Institute Announces Initial Release of ChasmPlaybook

Today Chasm Institute announced the initial release of ChasmPlaybook, a native Salesforce.com application Read more ...

09
Sep 2014
Chasm Institute Honored with Brandon Hall Excellence Award

Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall 

read more ...
27
Aug 2014
Chasm Institute Mentors Intel "Make It Wearable" Finalist

Intel today announced the finalists in its "Make It Wearable" program, highlighting 10

read more ...

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