Tobias Yergin Brings Customer-Centric Product Strategy Expertise to the Firm
San Bruno, Calif. – August 14, 2017 – Chasm Institute LLC, the leader in helping high-tech companies accelerate market success, announced today that Tobias Yergin has joined the firm. With more than 25 years of industry experience, Yergin has a successful track record of driving revenue and market growth through the development of disruptive products and services.
And we have just launched our Japanese website…www.chasminstitute.com/jp…where our blogs, published articles, frameworks, models, webinar content, and overall approach to driving new product success is available in Japanese.
Today Chasm Institute announced the initial release of ChasmPlaybook, a native Salesforce.com application that helps team members to plan, implement, and track vertical market initiatives in the cloud.
ChasmPlaybook is strategic market development methodology that helps teams collaboratively plan and execute strategies to create and sustain market leadership. It is available as a supporting tool for Chasm Institute's action workshops, in both an analog version and now a digitized version built on Salesforce.com's Force.com platform. Additional information is available on Chasm Institute's website and the Salesforce AppExchange.
Chasm Institute LLC, a strategic marketing education and professional development company, and Option Six, Inc., an eLearning company, announced today that Brandon Hall Research, an independent expert in eLearning has recognized their online learning course, “Foundations of High-Tech Marketing”, through The Brandon Hall Excellence in Learning Award. “Foundations of High-Tech Marketing” is based on Geoffrey Moore’s classic writings “Crossing the Chasm” and “Inside the Tornado” along with a newer book entitled “The Chasm Companion” by Paul Wiefels, coupled with real-world consulting experience from hundreds of high-tech client engagements over the past ten years. This course introduces marketers to key principles in strategy development for high-tech companies.
Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies.
Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.
Tobias Yergin Brings Customer-Centric Product Strategy Expertise to the Firm. Chasm Institute LLC announced today that Tobias Yergin has joined the firm.
The Japanese economy has long been renowned for its manufacturing expertise and its adherence to the quality principles of kaizen. While this brought great success to Japan through the 1980s, the economy has yet to fully recover from the bursting of the “Nikkei Bubble” in 1990.
Today Chasm Institute announced the initial release of ChasmPlaybook, a native Salesforce.com application Read more ...
Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall
Intel today announced the finalists in its "Make It Wearable" program, highlighting 10
Stay informed about webinars, speaking engagements, blogs, and news about Chasm Institute. We promise to keep your information private and will never sell it or give it to anyone.