Tobias Yergin

"You've got to have a plan that both plants seeds and harvests, that can make your financial objectives in the short-term as well as do things that extend the life of the business in the longer term."

Director - Strategy Services

Tobias Yergin has over 25 years of management + executive-level experience with tech-based growth companies in Silicon Valley, including VMware, Citrix, Panasonic, Intel, and 3Com. He specializes in partnering with CEOs and CMOs, as well as R&D executives and their product teams, to define the most effective market strategies for new products scheduled for launch in the next 6 to 18 months and established products that are not currently achieving market share and profit objectives.

Prior to joining Chasm Institute, Yergin's roles inside global tech companies focused on driving revenue and market growth through a customer-centered design approach. By creating and capturing customer value in the development of disruptive products and services, his teams were able to more accurately predict and generate market success.

As Director - Strategy Services at Chasm Institute's Silicon Valley Office, Tobias leverages Chasm Institute's predictive tools to facilitate executive workshops to help organizations drive deeper engagements with mainstream customers and accelerate the adoption of new products and services. Topics include:

  • Crossing the Chasm 3.0
  • High-Tech Market Success
  • Winning on Main Street
  • Achieving Escape Velocity
  • Driving "Zone to Win" Results

Tobias earned post-graduate certificates from the Stanford Graduate School of Business in Corporate Entrepreneurship, Strategy, and Design after receiving his MBA and BA degrees from San Jose State University. In his spare time, he loves to ski, mountain bike, and cook. He is the proud father of two children and has been happily married for more than twenty years.

To contact Tobias Yergin:


tel (408) 221-0698


Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.


Aug 2017
Chasm Institute Makes Rare Director Appointment

Tobias Yergin Brings Customer-Centric Product Strategy Expertise to the Firm. Chasm Institute LLC announced today that Tobias Yergin has joined the firm.

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Jul 2017

The Japanese economy has long been renowned for its manufacturing expertise and its adherence to the quality principles of kaizen.  While this brought great success to Japan through the 1980s, the economy has yet to fully recover from the bursting of the “Nikkei Bubble” in 1990.

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Apr 2016
Chasm Institute Announces Initial Release of ChasmPlaybook

Today Chasm Institute announced the initial release of ChasmPlaybook, a native application Read more ...

Sep 2014
Chasm Institute Honored with Brandon Hall Excellence Award

Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall 

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Aug 2014
Chasm Institute Mentors Intel "Make It Wearable" Finalist

Intel today announced the finalists in its "Make It Wearable" program, highlighting 10

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